If you’re browsing this site, you should already have some idea of what we do.
You might have opened this news page to find out more.
You may be asking yourself: what makes them any different from other thermal screen manufacturers?
– Yes, go on then. Give me some information, otherwise I’ll change page –
Stop! I’ll be brief and tell you what you want to know. You won’t regret lending me your ear for a few minutes.
Our main objective is to change perspective.
– So? What does that mean? Words, words, words!! –
Imagine no longer seeing the world as it used to be and starting to see it as it really is today.
Most people think they already do this: sure, I’ve got a smartphone, I surf the Internet and I dig technology.
What really makes a difference though, or at least begins to, is the essence of innovation, what is contained in every event and new element.
It’s like the heart of the most tender lettuce or a flower bud hidden under a leaf.
It might be tricky to see them but they contain a huge creative strength.
– That’s all very poetic, but what about something more concrete? –
As the famous writer Henry Miller said: “one’s destination is never a place, but a new way of seeing things.”
In concrete terms, we have chosen to develop this new way in the field of technical fabrics for protected crops, making products with a reliable performance that are resistant over time, user-friendly and easy on your wallet. The slogan “the best possible quality at the lowest possible price” pretty much sums it up.
– What’s new about that idea? Actually, I’d say it’s impossible! –
It’s the idea of having both instead of one or the other, thinking in related rather than alternative terms.
I’ll put it another way.
Why do I have to choose between quality and price if I can have both?
It’s possible because we make choices that do not affect the price – they only influence the top quality of our raw materials and the state-of-the-art machinery that we use. It’s possible because we don’t have a stock service: we only make to order. Furthermore, we don’t invest in traditional marketing. In this way, we don’t have any costs to recoup.
As simple as a leaf or flower bud. And equally powerful too.
And another thing…
– Nooo, this is turning into a lecture! –
No lecture. Well, perhaps in a certain sense. Do you remember your lessons at school, when there was a one-way relationship between the teacher and the class? We are the masters of no one and our aim is to nurture a culture of total collaboration with people like you seeking improvement on a personal and professional level. Once again, it’s a question of both: us and you.
Our products originate from a standard format, but can be customized to meet the needs of your crops or customers.
And to leave space for your ideas of those of your advisors.
Our history is waiting to be written and we intend to set the bar high ….
Go on, sign up for our newsletter. We’d like to keep you up to date with the latest happenings and our new products so that you can get to know us and, if you like, send us your feedback and tell us those ideas that no one else will listen to.
Thanks for listening.
P.S. If you want to find out more about changing perspective, with the relevant terms and much more besides, I’d recommend Peter Sheahan’s book FLIP. It contains a wealth of information on counter-intuitive marketing and is written by an international expert in economic trends with profound knowledge of Generation Y.